I'm Zehra - a product designer who doesn't just design interfaces, I build them.

Over the past few years I've turned complex problems into experiences people actually enjoy using - and lately, I've been closing the gap between design and code myself, using AI as a real collaborator, not a shortcut. Currently designing and building from Mostar, Bosnia and Herzegovina.

I'm currently a Senior Product Designer at Fitify, designing core experiences for an AI-powered fitness and nutrition platform used by casual fitness enthusiasts worldwide. My work spans workout flows, calorie tracking, onboarding, and A/B experimentation - always grounded in user behavior and retention data.

Outside my day-to-day, I design with AI, not just around it. I use Claude Code, Cursor, and v0 to take my own concepts from idea to deployed product - building tools like an AI brief generator and a Spotify playlist cover generator, end to end, and a lot more. I treat prompt engineering as a design skill, and I use Figma's MCP integration to keep design systems and code in sync rather than in two separate worlds.

Previously, I worked at Rolla, a fast-growing health-tech startup, where I built the Health module from scratch and redesigned the Rolla Diet module. Before that, I worked with early-stage startups at SixBerries (UK), turning founders' ideas into real, shipped products across health, edtech, and fintech.

I believe AI raises the floor for what one designer can ship - but the judgment, the taste, and the "why" behind every decision are still entirely human. That's the space I work in.