Zehra Saric
Product Designer

Experienced product designer with over 5 years of expertise in designing web and mobile apps within an agile environment and strong understanding of the product development lifecycle.

About

I'm Zehra Šarić - a product designer who loves bringing ideas to life through clean, thoughtful, and user-friendly design.

Over the past few years, I've worked with startups and teams to turn complex problems into simple, beautiful experiences. Currently designing and creating from Mostar, Bosnia and Herzegovina.

I'm currently a Senior Product Designer at Fitify, where I design core experiences for an AI-powered fitness and nutrition platform used by casual fitness enthusiasts worldwide. My work spans workout flows, calorie tracking, onboarding, and A/B experimentation—always grounded in user behavior and retention data.

Previously, I worked at Rolla, a fast-growing health-tech startup, where I built the Health module from scratch and redesigned the Diet onboarding flow, reducing drop-off by 40%. Before that, I worked with early-stage startups at SixBerries (UK), helping founders turn ideas into real products—from first sketches to launched MVPs across health, edtech, fintech, and compliance.

Across all these experiences—from AI fitness tools to wellness apps and fintech platforms—I've focused on turning complexity into clarity through thoughtful design, collaboration, and constant iteration.

Skills

User interface design

Design systems

UX design

Visual design

Experience

CyberMetis

Senior Product Designer

Sep 2025 - Today

Rolla

Senior Product Designer

Feb 2023 - Jul 2025

CEQUENS

Product Designer

Nov 2022 - Jan 2023

SixBerries Ltd.

Design Lead

Jun 2020 - Feb 2023

Natuzzi

Marketing Assistant

Feb 2020 - May 2020

Contact

I'm open to new opportunities, collaborations, and interesting conversations. Based in Mostar — available for remote work worldwide.

saric.zehra@hotmail.com →