Zehra Saric
Product Designer

I'm Zehra Šarić - a product designer who loves bringing ideas to life through clean, thoughtful, and user-friendly design.

Over the past few years, I've worked with startups and teams to turn complex problems into simple, beautiful experiences. Currently designing and creating from Mostar, Bosnia and Herzegovina.

I'm currently a Senior Product Designer at Fitify, where I design core experiences for an AI-powered fitness and nutrition platform used by casual fitness enthusiasts worldwide. My work spans workout flows, calorie tracking, onboarding, and A/B experimentation—always grounded in user behavior and retention data.

Previously, I worked at Rolla, a fast-growing health-tech startup, where I built the Health module from scratch and redesigned the Diet onboarding flow, reducing drop-off by 40%. Before that, I worked with early-stage startups at SixBerries (UK), helping founders turn ideas into real products—from first sketches to launched MVPs across health, edtech, fintech, and compliance.

Across all these experiences—from AI fitness tools to wellness apps and fintech platforms—I've focused on turning complexity into clarity through thoughtful design, collaboration, and constant iteration.